‘Baat karne se hi baat banti hai’ this advertisement of Airtel is being aired these days. It’s said that marketing is a war which is fought in the mind of customer. Good marketer enters, silently, in the mind of potential customer. In fact so many marketers play with our emotions, daily, in various forms and extract money from our pocket. A good marketer is not one who sells its product to serve people’s need but one who creates need for the same in the mind of people.
Religion has always been a flourishing market. That’s y so many thugs have donned the saffron and they play with the emotions of devotees. Recently, at a famous pilgrimage place, I saw two thugs sitting as pujaris, in front of an illegal structure, to which they gave the shape of a temple. They would encourage passing devotees to have darshan. I should say they did their marketing wonderfully. If any one tried to ignore their invitation to enter the structure, one of them would say, “Ohho! U think yourself greater than god! This proud is not good!” His words mostly did miracle, the devotee would enter the so called temple and offer some money.
Really, emtions are so important in human life. But alass! It seems, only marketers know their value.
Yeah so true
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